The Importance Of Personal Branding Images For Your Business

Written by Miglena Hofer

Miglena is a Co-Founder and Co-CEO of The Collaboratory Coworking Space, as well as one of the lawyers behind the Vienna-based non-profit Austria for beginners. She is a full-time parentpreneuer, an avid coffee drinker and a firm believer in the power of community.

June 23, 2020

The Importance Of Personal Branding Images For Your Business


Whether you just established your business, or you have been around for a few years, you might already know that a strong visual online presence is one of the key factors to help you stand out of the crowd and become not only visible but also attractive to your ideal client.


How much time do you spend browsing through the Internet and social media per day?

Have you ever followed a business or a personal business profile not because you needed their product or service, but because they “spoke your language”? They made you laugh, they entertained you, you felt a connection, you felt understood and you eventually realized that you simply want their product or service in your life, because you found them amazing and original. What was it that attracted you to them that much?

Let me answer that for you. It was their personal brand, standing on strong and sturdy pillars of excellent marketing strategy supported by visual storytelling. And while a solid marketing strategy is a science of its own, visual storytelling and personal branding photography, if executed well, can be a piece of a cake. A delicious dessert to offer to your clients.

Just like your business that you have been running, it is all about you. And who knows you better than yourself? Who can describe better what you do than your mind, your hands, your spirit, and the passion that moves all of that forward?


So why to continue taking the same paved road of classic business headshots, if you can run barefoot through the lush green meadow of the personal branding photography and get authentic and natural portraits that show your personality, your uniqueness, your energy, who you are and what your passion really is.

You run your business with your heart and soul, you’ve invested your time, finances, and energy to grow and to move forward.

Show it to the people who are watching and make them stop scrolling down.

Don’t wait any longer. Book your personal branding photo session now.


© Romana Maalouf

Romana Maalouf Photography


Romana Maalouf is a professional photographer based in Vienna, Austria. Besides her great passion for family photography, she specializes in personal branding imagery simply because she enjoys meeting interesting people, listening to their stories, and supporting their talent and vision through visual storytelling.  She strongly believes in the power of authentic and candid moments captured in a form of timeless photographs.

You can find out more about her and her work at

You May Also Like…